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Product launches

The product, rendered above the crowd, and a clip that travels a lot further than the night did.

A launch show renders the product itself in the sky, at a size the room can't ignore, and leaves you footage that outlives the night. We drew Marshmello's mark above the stage mid-set for a crowd already filming, which is the shape most launches want: a moment built to be captured.

Two audiences that want different things

The people on site want scale. The people who see it later want a clean, well-lit frame they can watch on a phone. Those pull against each other, and the answer is usually a hero formation held long enough to film, placed where your camera positions can actually reach it. We'll plan that with whoever is shooting.

What we can draw

Logos, wordmarks, product silhouettes, text, and animated sequences between them. Resolution comes down to fleet size: a hundred aircraft give you clean shapes and legible text, two hundred add depth, four hundred render something close to an image. If your product has a recognizable outline we'll model it and show you the 3D flight before anyone commits.

How much lead time?

Original choreography wants three to six months. We've turned large shows around in two weeks when a date moved, but that removes the room to iterate on the storyboard, and on a launch the storyboard is the whole point.

Common questions

Can you show our logo?
Yes. Logos, products, text, animated sequences. Custom Productions are built around them, and Signature Shows can integrate a logo moment.
Can we pick the music?
Signature Shows fly licensed tracks from our library. Custom Productions can use nearly anything, including a score composed for the night.
How many drones do we need?
A hundred draws clean shapes and text. Two hundred adds depth. Four hundred paints pictures. We'll recommend a fleet for your budget and sightlines.
How much does a drone show cost?
Four things set the number: how many drones fly, how much of the show is built for you rather than adapted from our catalog, where you're flying and what it takes to get there, and how long the show runs. A short catalog show over an easy site is the low end; original choreography for a few hundred aircraft is the high end. We price each show for the night it flies, so rather than quote a range you would have to guess your way into, we'll get on a call, work out which of those four apply to you, and build a budget around it. Every quote is line-itemed before you sign.
Can we see a show before booking?
Many of our shows are public events, and we send pre-show preview clips of your design before flight night.

Ready when the sky is.